A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail ...

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.

Traditionally, the direct marketing format—such as a direct mail letter or self-mailer—is dependent on the industry and campaign goals (although agencies have been known to "push the envelope" and ...

“Direct mail has come in and out of favor among marketers, especially with the onset of online marketing,” she says. “Today, mail is stronger than ever, given all the innovative ways we can ...