E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Nike (NYSE: NKE) stock was a monster winner in the five years leading up to its peak in November 2021, soaring by 255% during ...

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again.

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

Despite a recently-agreed $7.4 billion settlement, the Sackler family has yet to fully account for its role in America's ...

Judge Bars Musk Team From Treasury Systems, Warning of ‘Irreparable Harm’ The judge’s order, a response to a lawsuit filed by 19 state attorneys general, creates a situation that could pose ...

The move comes ahead of the merger of the India media businesses of RIL and Walt Disney to create the country's largest media and entertainment company, which recently got approvals of the Competition ...