Nearly 9 out of 10 US households own a Smart TV, allowing access to a wide variety of streaming content and services. Not surprisingly, Connected TV (CTV) advertising is gaining remarkable momentum ...

Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...

A Marketplace investigation has pulled back the curtain on how some mobile games, which seem to attract children, use ...

High-profile mobile app crashes reveal how life can be upended when an app freezes abruptly or shuts down. The Sonos app ...

As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and ...

A well-structured loyalty program keeps customers engaged by offering personalized discounts and rewards. Instead of generic promotions, businesses can offer frequent shoppers exclusive deals or early ...

Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...

JumpTask emerged as a GPT (Get-Paid-To) platform designed to pay users to complete various tasks. And if the question “Is ...

According to the head of Digital Investments at GroupM, avenues like community management, efficient usage of data, and ...

Q4 2024 Earnings Call Transcript March 11, 2025 ECARX Holdings, Inc. beats earnings expectations. Reported EPS is $-0.11, ...

A Delaware judge on Thursday declined to issue an order to temporarily halt the merger between Paramount Global and Skydance ...

JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all ...