Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...
Despite their differences, they do share one thing—their boss. So they have to find a way to get along. The Marketing-Finance relationship has often been described as an adversarial tug-of-war: ...
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Your Most Powerful Marketing Weapon Is Hiding in the Finance Department — Here's WhyImpossible,' you say? But it really happened. I witnessed my marketing leader make finance his actual strategic partner in crafting promotions that drove both revenue growth and marketing ...
Everyday investors are turning to financial influencers, or ‘fin-fluencers,’ to learn how to manage their finances, but ...
If financial services were a race, marketing would be one of the first hurdles financial advisors have to leap. Business marketing is the process of promoting your services to potential clients ...
IRVINE, Calif., Jan. 15, 2025 /PRNewswire/ -- Ficomm Partners (Ficomm) has unveiled The Great Marketing Mismatch: 2024 Financial Advisor Growth Marketing Study, exposing a critical disconnect ...
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