If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive messaging about girls sports.

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

SMU athletic director Rick Hart will step down from his position near the end of the current academic year, the university announced Friday. He will continue to serve as athletic director until ...

Tragedy has struck the UNLV football community as senior offensive lineman Ben Christman was found dead in his off-campus apartment on February 11, 2025. Christman, who was only 21 ...

Foods advertised during NFL games were typically high in content like fat, sodium and calories, a cross-sectional analysis in ...

The Super Bowl 2025 is once again shaping up to be the most lucrative and media-covered sporting event of the year in the United States. Beyond the excitement of the game, its economic impact, ...

Barkley rose up through each level of football in the Keystone state; will play in his first Super Bowl this Sunday.

The NFL is airing two Super Bowl commercials in 2025, one about girls flag football and the other entitled "Somebody." ...

The former university president says he was not informed of a potential conflict prior to the start of contract negotiations.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...