If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive messaging about girls sports.

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

Foods advertised in NFL commercials contain an average of nearly 40% of the daily recommended sodium intake, according to a ...

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...

A study that reviews the sodium and nutritional content of foods promoted during timeouts and halftime found that adults may stray from dietary restrictions based on how often they're exposed to such ...

Tragedy has struck the UNLV football community as senior offensive lineman Ben Christman was found dead in his off-campus apartment on February 11, 2025. Christman, who was only 21 ...

SMU athletic director Rick Hart will step down from his position near the end of the current academic year, the university announced Friday. He will continue to serve as athletic director until ...

A lot of these, touted in ads during football broadcasts ... This approach helps consumers realize the impact of their choices and encourages more mindful eating," said Platkin, who also is ...

Foods advertised during NFL games were typically high in content like fat, sodium and calories, a cross-sectional analysis in ...

The Super Bowl 2025 is once again shaping up to be the most lucrative and media-covered sporting event of the year in the United States. Beyond the excitement of the game, its economic impact, ...

Barkley rose up through each level of football in the Keystone state; will play in his first Super Bowl this Sunday.