Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases
Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Opinion
Inside Higher Ed15hOpinion
More Than Sound Bites
Reclaiming the role of public intellectuals in the age of social media. In a world flooded with opinions, the role of the public intellectual has never been more essential—or more compromised. Once ...
Marketing Dive8h
Adobe secures data collaborations between brands, publishers with new tool
Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM Wavemaker.
Influencer marketing can help tourism industry mitigate waste, pollution
Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...
Ask An SEO: Is There Any SEO Benefit To Image Geolocation Data?
What is geolocation data on images, and how does it affect SEO? Find out with this edition of Ask An SEO. Our question today ...
Business Wire9h
Adobe Announces General Availability of Real-Time CDP Collaboration for Brands to Jointly Drive Ad Performance in a Privacy-First Landscape
Adobe (Nasdaq:ADBE) announced the general availability of Adobe Real-Time CDP Collaboration in the U.S., a new offering that enables advertiser ...
kalkinemedia7h
How Is IQVIA Holdings Inc. (NYSE:IQV) Expanding Its Role in Life Sciences
Highlights,IQVIA Holdings Inc. maintains a strong position in advanced analytics and life sciences services.,Institutional ...