Political advertising is poised to be a significant contributor to The Trade Desk's revenue growth in the coming quarters. The 2024 election cycle has already positively impacted ad spend on the ...

TTD is doing a little M&A. On Wednesday, The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata and media telemetry data to ad tech companies. TTD declined ...

Ad tech consolidation in 2025 is well underway, and it’s only mid-January. On Monday, T-Mobile acquired Vistar Media, an out-of-home advertising company, for $600 million. And on Wednesday, The Trade ...

Those insights aim to help The Trade Desk’s clients get smarter with their programmatic ad spending in an increasingly fragmented media environment. Sincera Co-founder and CEO Mike O’Sullivan ...

Intelligent products were on full display during the game, but they all took different approaches in marketing.

Search Engine Land » PPC » Google Ads simplifies conversion tracking with new tag manager feature Chat with SearchBot Please note that your conversations will be recorded. Google Ads introduced ...

AD is the one we truly believe fits with D. Live [Dereck Lively II], and Gaf [Daniel Gafford] and P.J. [Washington].” The Lakers’ front office released a statement that read in part ...

Florida State is getting ahead of the curve and preparing for the future with an addition to its front office ... team and served as the sports supervisor for volleyball and baseball.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial.

With John Spytek taking over as the new general manager, the Raiders are doing some shuffling in the front office. This has resulted in the termination of senior director of player personnel JoJo ...