Placer.ai concludes that since Walmart’s shoppers tend to be more rural, they drive longer distances and may linger longer once they are there to squeeze the most out of the trip. But the more ...

Walmart is known for attracting penny-pinchers. Yet lately, the discounter is drawing wealthier shoppers to its website and stores. Most of Walmart's market share gains in the fiscal fourth ...

Walmart is known for its low prices and no frills approach. So it may come as a surprise that wealthier shoppers are helping to fuel the retailer’s growth. For more than two years, the ...