VP JD Vance, 40, made history on as the first of his generation in the role. His moment highlights another generation's ...

Generational disillusionment is a complex issue that has impacted every cohort, from Baby Boomers to Generation Alpha ...

Gen Alpha is on the rise. They are the first generation to grow up completely surrounded by smart devices. Gen Z was the last generation to grow up without an ipad stuck to their face to keep them ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

Americans can't get enough of side hustles — the gigs allowing them to earn extra cash outside of their 9-5 jobs — and young ...

Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

Generation Beta officially starts this year. Researchers have already predicted the world they will come of age in.

Gen X - the forgotten generation - is poised to drive the future. But they need opportunities, experiences and fulfillment.

The Gen Z Age Range is roughly 13 to 28 years old today in 2025. Generational cohorts and their differences can be a great ...

The Bee Gees classic has been part of CPR cadence training for decades, but Gen Z wanted a new tune: How does “Please Please Please” by Sabrina Carpenter sound?