Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection ...

Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. Learn ...

No surprise here - Google will be testing and experimenting with ads in Google AI Mode. Google told Adweek that they will be ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results.

It may seem like there's nothing simpler than topping up an advertising account. However, professional media buyers know that ...

As part of the antitrust case filed more than four years ago, the Justice Department wants Google to divest its Chrome ...

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift ...

Search giant Google just shared how it is working on bringing ads to its latest AI Mode search experience. The company ...