Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification. The Google Ads Search certification shows an employee ...

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes ...

Google’s Gemini AI might not have ads today, but let’s be real: the idea that Google is looking to bring advertising to AI ...

CEO Steve Huffman said a Google algorithm tweak caused "volatility" on the site.