Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads ...

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes ...

Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification. The Google Ads Search certification shows an employee ...

New research reveals how hackers are using Google to attack Microsoft passwords. Here’s everything you need to know and do.

Financial services advertisers must navigate platform certifications, disclosures and targeting restrictions while creating ...