These Fast-Moving Consumer ... Buying ethical brands is all very well, but it will not be sustainable if fundamental business models, based on driving more consumption, don’t also change.

Ethical consumption is a type of consumer activism that is based on the concept of ‘positive buying’ in that ethical products are favouredEthical consumption — often called ethical consumerism — is a ...

The concept of ethical consumption is said to have been born from Ethical Consumer, a British specialized magazine first published in 1989 to help inform consumers’ ethical attitudes.