Coca-Cola has chosen to use its Simply brand as their Trojan Horse in the prebiotic market in the US. Since launching as an ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...

Coca Cola is introducing a line of prebiotic sodas, marking the legacy company's first foray into the "functional" soft drink market led by upstarts Olipop and Poppi — and further tightening ...

Coca-Cola is entering its own contender in the trendy prebiotic soda category to compete with the popular "gut-healthy" sodas ...

Soft drinks companies across the region are enjoying a sales boom as customers seek out alternatives to traditional US market ...

Brands like Poppi and Olipop offer gut-focused sippers an alternative to high fructose corn syrup and caramel-colored ...

According to Coca-Cola, the Simply Pop lineup of infused sodas includes Vitamin C, six grams of prebiotic fiber and zinc.

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...

Coca-Cola is entering the fast-growing prebiotic soda market for the first time with fruit drinks promising gut-health ...

Given Yakult’s record in attaining 2%-4% penetration in many emerging markets, upside potential in the areas outside three first-tier cities—currently representing 80% of Yakult’s target population in ...

Coca-Cola is expanding its beverage lineup with Simply Pop, a new prebiotic soda aimed at health-conscious consumers. The ...

Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over ...