Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...

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Coca-Cola has chosen to use its Simply brand as their Trojan Horse in the prebiotic market in the US. Since launching as an ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...

Coca-Cola is entering its own contender in the trendy prebiotic soda category to compete with the popular "gut-healthy" sodas ...

Soft drinks companies across the region are enjoying a sales boom as customers seek out alternatives to traditional US market ...

Brands like Poppi and Olipop offer gut-focused sippers an alternative to high fructose corn syrup and caramel-colored ...

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Coca-Cola is diving into the burgeoning field of soft drinks promoted for their health benefits by launching its first prebiotic soda called Simply Pop.

According to Coca-Cola, the Simply Pop lineup of infused sodas includes Vitamin C, six grams of prebiotic fiber and zinc.

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...