2025 just might be the year ketchup is usurped by its yellow sidekick. On Feb. 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce.

Mustard is described in press materials as a lifelong fan of the brand and is known for a having a jewel-encrusted Heinz bottle chain. Parent company Kraft Heinz saw net sales decrease 2.8% in Q3 2024 ...

Mustard just made Black History with his new deal with condiment giant HEINZ. When Kendrick Lamar fans hear “MUSTAAAAAAAAAARRRD,” they know what time it is. But this time, it’s not just ...

Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all ...

Now, Heinz has bestowed Mustard with a new title, in addition to record producer and DJ: Chief Mustard Officer. Get top local stories in Southern California delivered to you every morning.

The video ad for the collaboration showed Heinz's mustard bottle covered in yellow diamonds. It will be interesting to see if the final product also has a bottle with a similar design/texture when ...

Now, Heinz has bestowed Mustard with a new title, in addition to record producer and DJ: Chief Mustard Officer. Get top local stories in San Diego delivered to you every morning. Sign up for NBC ...

Now, Heinz has bestowed Mustard with a new title, in addition to record producer and DJ: Chief Mustard Officer. “Real ones know there are only two legendary mustards — ahem ...