Co-branded advertising—where brands collaborate with movies for promotional tie-ups—continued to grow in 2024, with over 60 ...

According to TAM data, Hindustan Unilever led TV ad volumes in 2024 while F&B remained the top sector. GEC dominated genres, ...

The TAM AdEx 2024 report reveals a mixed performance in television advertising, with a 14 per cent increase from 2020 but a ...

Television ad volumes increased from 7,188 seconds per day in 2020 to 8,210 seconds in 2024, with FMCG accounting for 45% of ...

MUMBAI: Television advertising in 2024 wasn’t just background noise—it was prime-time gold, stealing the spotlight from even ...

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

Hindustan Unilever Ltd. 500696 shares inched down 0.41% to 2,363.65 Indian rupees Friday, on what proved to be an all-around ...