Martin and Hull are joining Athleta’s Power of She Collective, which the brand started in 2023 to further build on its ...

The acquisition of Minimalist signals HUL’s ambitions in e-commerce and premium beauty. E-commerce currently accounts for 6-7 ...

Hindustan Unilever Ltd (HUL) seeks clearance from the Competition Commission of India to acquire a 90.5% stake in ...

FMCG giant Hindustan Unilever Ltd (HUL) has signed an agreement to acquire D2C brand Minimalist for a cash consideration of ...

HUL has targetted Minimalist as it is a strong eCommerce play and among the fastest growing digital-first brands.

The current Minimalist team led by Mohit and Rahul will continue to operate the business in collaboration with HUL.

ET first reported on January 3 that the deal was in the works. Founders Mohit and Rahul will continue to lead the business ...

Minimalist raised Rs 110 crore ($15 million) from Unilever Ventures, the venture arm of Unilever, which also operates HUL in ...

Hindustan Unilever Ltd announced the acquisition of premium skincare brand Minimalist for ₹2,955 crore on Wednesday, January ...

HUL has signed a share purchase agreement to acquire 90.5% of Minimalist's shares for INR 2,670 crore through a secondary ...