Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.
Diversify your creative to reach new audiences and inspire action Creative plays a major role in ad delivery – who an ad reaches is tied to what the ad features. Kelly explains, “Creative is ...
For anyone in advertising, design or company building, the Super Bowl has always been a great symbol of creative ambition. Despite ongoing debates about the relevance of traditional advertising, this ...
Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that ...
You'll not only create those winning ads but place them in the proper media spots and negotiate good rates. The advantages to this business are that it's creative and keeps you on your mental toes.
Artificial Intelligence and Female Empowerment appeared to be the dominant themes from the Super Bowl LIX commercials, according to a Milwaukee creative ...
Springboards has officially launched, unveiling a transformative AI platform purpose-built for creative professionals in the ...
Are you a print subscriber? Activate your account. By Nick Manes - 1 hour 2 min ago By Gillian Follett - 1 hour 6 min ago By Ad Age Staff - 1 hour 39 min ago By Sabrina Sanchez - 2 hours 6 min ago ...