Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.

AD’s Alison Levasseur will sit down with AD100 talents Sara Zewde and Oliver Freundlich for a deep-dive into their recent ...

The world is moving faster, including product cycles. Any product or value proposition you deliver needs to be revisited annually, not every few years. In other words, how you provide value to your ...

Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.

An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat in New Orleans co-hosted ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Life at an advertising agency is anything but predictable. Tight deadlines, late nights, and endless brainstorming sessions are the norm. What is often overlooked, however, are the creative minds ...

To avoid alienating the creative community, brands must prioritize ethics and artistic integrity when integrating AI into ...

The India Chapter of the International Advertising Association (IAA) is collaborating with the Indian Merchants Chamber (IMC) ...

Co-founded in Australia by former agency strategists Pip Bingemann and Amy Tucker, Springboards has already garnered the ...

Ex-agency strategists, Amy Tucker and Pip Bingemann, have released an AI platform developed to empower and assist the ...

Springboards has officially launched, unveiling a transformative AI platform purpose-built for creative professionals in the ...