According to a release from MUG Root Beer, the company is now rewarding that energy with the first-ever DAWG DNA Kit, a kit designed to determine how much dawg fans actually have inside of them.

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...

The first weird item of the year has popped up on our radar,m and it comes from Mug Root Beer who have created a Dawg DNA Kit. This kit will allow you to take a swig of their root beer ...

MUG Root Beer is offering fans a “new and absurd way to start the New Year” with their introduction of an at-home DNA test, according to a press release. But this isn’t just any run-of-the-m ...

Mug Root Beer is asking fans whether they’ve “got that dawg in them,” and offering a way to find out. The PepsiCo-owned root beer brand launched a campaign that includes a “Dawg DNA Kit ...