Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

Based on industry data, Mahomes and the Kansas City Chiefs dominated appearances in TV ads during NFL games this season.

Read on for the full data behind the year’s 10 biggest pharma ad spenders, as compiled by iSpot.TV.

ISpot sells technology that marketers use to plan and target linear and streaming TV ads, tracking if an ad led someone to take an action like buying something online, downloading an app or ...