The calculus behind ESPN's decision to walk away from its longstanding partnership with Major League Baseball may have been a ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

But one building block of that episode has survived for nearly 50 years: the commercial parody that follows the host’s ...

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

Mucinex knocked Vicks off the top spot for monthly TV ad impressions as pharma brands generated significant coverage from both football games and daytime programming.

Fred Armisen, Bill Hader, and Kristen Wiig have reunited to bring back one of their most beloved “Saturday Night Live” ...

Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or ...

And now for the best Super Bowl commercials (and worst)… I’m not sure if this is going to air during the Super Bowl, or what, ...

Healthcare Bankruptcies Down, Still Second Highest on Record - Senior care, pharmaceutical companies, and physician practices ...

Hims & Hers' “Sick of the System” spot not only generated the highest engagement of all pharma-related ads that aired during ...

The ad was graded as an “A” by the Kellogg students and place 9 th on AdMeter. It also made iSpot Tv’s list of the most ...

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...