A UK supermarket is experimenting with a new way to sell grapes, categorising them by flavour and texture rather than just ...

It said that early feedback indicated that UK shoppers favour their grapes primarily by crunchy texture, next by tropical flavour and lastly by candy flavour ... we are implementing with Tesco through ...

A supermarket is trialling the sale of grapes that are labelled with their flavour or texture. Tesco will carry out the trial ...

A trial in 220 Tesco stores has seen grapes go on sale in three types of newly labelled packaging – categorising the fruit by either tropical flavour, candy flavour or crunchiness. This is in ...

Tesco has launched an innovative trial selling grapes based on their flavour and texture characteristics, moving beyond the traditional red, green and black categories. The supermarket giant will test ...

The supermarket said the change will “allow us to better gauge and understand the attributes our shoppers prefer” ...

The supermarket said that there are many hundreds of grape varieties and that different varieties have different flavour and texture profiles ...

It said that early feedback indicated that UK shoppers favour their grapes primarily by crunchy texture, next by tropical flavour and lastly by candy flavour ... through the Jaffa brand, is ...

Rachel Botha, head of commercial at AMT Fresh, said: "This project, which we are implementing with Tesco through the Jaffa brand, is the most far-reaching research ever undertaken in the UK to ...

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