Powder blush and foundations are back! Here, we take a look at one of 2025's biggest makeup trends: the return of powder ...
There was a time, over a decade ago, when there wasn’t a single cream makeup product in my makeup routine. I would spend mornings piling on a powder foundation, then bronzer, next blush, and ...
Three traits define the best liquid blush: buildable, lightweight, and long-wearing. We included options from Saie, Armani ...
Politics — like mascara after a long night out — have a curious way of bleeding into the realm of female beauty standards, as shown by a recent TikTok trend.
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PureWow on MSNIs ‘Unrecognizable Makeup’ the New Clean Girl Aesthetic?The ‘unrecognizable makeup’ trend is kicking the clean girl aesthetic to the curb. Here’s everything you need to know about ...
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The Blush Revolution: Popular Blush Products in 2025The world of blushes is vast and vibrant, offering a plethora of shades and finishes that cater to every individual’s unique ...
As the beauty industry continues to evolve, makeup artists are sharing some of the best-kept secrets for achieving a youthful ...
She has worked in beauty editorial for seven years. Glitter will forever be a festival season staple. “Whether it’s on your face, body, or hair, this look screams fun, festive, and fearless ...
Real Housewives of Beverly Hills star Kyle Richards reveals the blush drops that get her glowing, the toning mist that ...
Women are challenging beauty norms, embracing self-love despite societal judgments about appearance. From facing scrutiny over grey hair, dusky skin, and height, to overcoming insecurities related ...
Chelsea won, though you imagine the confabs which followed in the Fulham Road boozers outside of Stamford Bridge will have focused less on Marc Cucurella's hit and more on Cole Palmer's miss.
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