USC has lagged behind developing a front office to help it navigate the NIL era. Lincoln Riley introduced staff he says will bolster the Trojans.

With Bowden staying at Riley’s house in the two weeks since arriving from Notre Dame, they have bonded quickly and believe they have assembled a coaching staff and a front office as strong as any

USC Trojans coach Lincoln Riley signed a 10-year, $110 million contract with USC prior to the 2022 season. Riley was previously the coach for the Oklahoma Soone