The 'dark side' of social media influencers and their impact on marketing and consumer behavior
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.
The brands dominating with influencers, from giants like Spotify and Netflix to fast-growing celebrity businesses
Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...
Woman's nostalgic point about how old social media has changed goes viral
"I remember getting 100 likes for the first time and thinking I was a celebrity," said one user reminiscing about how social media used to work.
Want to Know What Your Customers Really Think? Here's How to Implement a Successful Social Listening Strategy.
Learn how to implement a powerful social listening strategy to track conversations, gain valuable insights and actively ...