Lance Walker, Former CEO of Loyalty NZ The dictionary defines the verb engage as: involving a person or their attention ...

In the electronic commerce space, vouchers have become a widely used tool to enhance customer engagement, drive sales, and ...

Fans of the Pittsburgh Steelers are quickly going to get sick of the drama and talk surrounding the quarterback situation. It ...

BY: JOSEPH DEBELL, OPINION EDITOR Photo courtesy @wojespn on Instagram Adrian Wojnarowski’s decision to leave a $7.3 ...

The primary challenge isn’t just drawing in users, but ensuring they remain engaged. Over 90% of businesses today offer a loyalty program. Some examples like a Nike loyalty program set the standard ...

Please view our advertising policy and product review methodology for more information. Marriott Bonvoy is a popular hotel loyalty program, especially among U.S. travelers. The program has changed ...

Qantas frequent fliers will have to use more points to book travel to international destinations from Los Angeles to London in the biggest shake-up of the airline’s popular loyalty program in ...

First introduced in 2013, Waitrose’s free coffee loyalty scheme has long been a fan favourite. And now, it’s going back to its roots, offering shoppers a daily, complimentary cup of Joe – even if they ...

More frequent fliers are declaring themselves airline free agents, fed up with ever-changing requirements to earn and maintain status.

To Increase Your Shareholders’ Loyalty, Understand What Matters to Them Creating profiles of your shareholders’ individual interests can help you speak directly to their concerns. by ...

Virgin Atlantic Airways Ltd. is seeking to win over loyalty program customers from British Airways who are disgruntled about recent changes that have made it more expensive to earn or retain top ...