STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...
Kate Fenske, who has held high-level positions at Sister, Entertainment 360 and UCP, is launching Hound, an independent film ...
Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...
Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...
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