STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Kate Fenske, who has held high-level positions at Sister, Entertainment 360 and UCP, is launching Hound, an independent film ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Former Google Executive Suzy Crawford Applies Major Brand Marketing Tactics to Help Small and Medium-Sized Businesses Grow ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Canva is an invaluable resource for professionals across industries. For example, marketing managers use Canva to create ...

Wix, one of the best website builders, wants to help you start your next business, and to that end has released Business Launcher, a new tool powered by Artificial Intelligence (AI). Business Launcher ...