LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

For instance, a CRO might favor leads closer to conversion, whereas a CMO might be more interested in earlier-stage prospects who can create a strong pipeline for the future. Without distinct, ...

India’s creator economy surged 322% to 4.06 million influencers in 2024, driven by fashion, gaming, infotainment, finance, ...

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, ...

India's influencer ecosystem experienced a 322 per cent growth in four years, expanding to 4.06 million influencers. Gaming, travel, and parenting categories saw remarkable increase, while fashion ...

Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...

At the end of the day, ensuring the quality of your data (in this case, accurate email open rates) can only lead to great ...

Consumer Reports, the nonprofit research, testing, and advocacy organization, today announced Phil Radford as its next President and CEO. Radford previously served as Chief Strategy Officer at Sierra ...