In a fiercely competitive senior living industry, success isn’t just about generating leads — it's about securing the right ones, according to one senior living marketing expert.

For instance, a CRO might favor leads closer to conversion, whereas a CMO might be more interested in earlier-stage prospects who can create a strong pipeline for the future. Without distinct, ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.” ...

Aetna, Centene and Kaiser Permanente denied at least one in 10 Medicare Advantage prior authorization requests in 2023, ...

At the end of the day, ensuring the quality of your data (in this case, accurate email open rates) can only lead to great ...

In this highly competitive digital space and marketing world, agencies are tackling critical challenges to prove the ...

Discover how conversation analytics software revolutionizes lead generation by analyzing interactions, boosting marketing ...

For years, they’ve portrayed these cities as hotbeds of crime, despite research — like this 2017 report from the Center for American Progress — showing crime rates being lower in sanctuary ...

After weeks of speculation, Donna Langley — who took on the role as chairman of NBCUniversal Entertainment and Studios after ...

Meta and the Federation of Automobile Dealers Associations (FADA) have released a report, titled Shift Gears, on the ...

The still-controversial, online-only University of Arizona Global Campus has set goals to increase first-year retention rates for new bachelor's degree students by 10% and to boost degree completions ...