In a fiercely competitive senior living industry, success isn’t just about generating leads — it's about securing the right ones, according to one senior living marketing expert.

For instance, a CRO might favor leads closer to conversion, whereas a CMO might be more interested in earlier-stage prospects who can create a strong pipeline for the future. Without distinct, ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.” ...

Aetna, Centene and Kaiser Permanente denied at least one in 10 Medicare Advantage prior authorization requests in 2023, ...

At the end of the day, ensuring the quality of your data (in this case, accurate email open rates) can only lead to great ...

The ructions at the Australian arm echo the reports of low morale and spiky political divisions at the left-liberal news outlet’s London head office. The prince’s lawsuit against Rupert ...

In this highly competitive digital space and marketing world, agencies are tackling critical challenges to prove the ...

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Discover how conversation analytics software revolutionizes lead generation by analyzing interactions, boosting marketing ...

After weeks of speculation, Donna Langley — who took on the role as chairman of NBCUniversal Entertainment and Studios after ...

Meta and the Federation of Automobile Dealers Associations (FADA) have released a report, titled Shift Gears, on the ...