This example highlights why a customized MTA is ... and short-term thinking. Marketing mix modeling, on the other hand, takes a top-down, aggregate approach. It analyzes historical marketing ...

Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...

Partho Banerjee of Maruti Suzuki India shares the brand's evolving marketing strategy, highlighting its focus on customer-centricity, balancing digital channels and more.

Whether you stream college sports, indie films, yoga sessions, DIY tutorials, religious services or anything in between, ...

In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic ...

Q4 2024 Results Conference Call March 10, 2025 5:00 AM ETCompany ParticipantsUrsula Querette - Investor RelationsChristian Levin ...

Detailed price information for Allbirds Inc Cl A (BIRD-Q) from The Globe and Mail including charting and trades.

Operator: Greetings, and welcome to the Kamada Fourth Quarter and Full Year 2024 Earnings Conference Call. At this time all ...

Small Cap Opportunity Fund A Shares (without sales charge*) posted a return of -1.72% in fourth quarter 2024. Read more here.

WWD previews the artfully designed, experiential retail concept, which is gambling on a section of the city not generally ...

Hiring the right digital marketer can make or break your marketing team ... What to listen for: Candidates should provide specific examples, such as using AI for bid adjustments in PPC or helping ...

Altria offers pure-play tobacco exposure to the US, where cigarette volumes declined 6% per year from 2019 to 2024, faster than the global market's 1% annual loss, according to Euromonitor. Moreover, ...