APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

The former global SVP of Advertising at Company 3 makes a big entrepreneurial move. A shley McKim has launched her strategic ...

Stop guessing in marketing! Unlock Google AI Studio as your free 24/7 consultant. Discover a five-step framework to boost ...

With the targets of the Vision 2026 plan interrupted by the pandemic and changes in China consumer appetite, leading to weak 2024 earnings, Kose has revamped its focus. The key components of its ...

The new division CEO's appointment is part of a broader series of leadership transitions at the financial services company.

Dan Rizzo, global head of Veeva Business Consulting, spoke with Pharmaceutical Executive about the state of product launches ...

Former Microsoft executive Hayete Gallot's new role at Google Cloud is part of an effort to become more nimble in helping ...

Highlighting the women of the San Francisco 49ers, including their career journeys, roles within the organization and their ...

The goal in these exercises is to help your team become more confident and proficient in what they say and do. When you achieve greater confidence and proficiency, you will also achieve greater trust ...

Check out these helpful websites to boost small business growth. Access tools, resources, and expert advice to advance your ...