Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

Learn more about what kind of ChatGPT prompts are ideal for improving your writing, whether it be for emails or content.

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift ...

Some of the brightest minds in marketing and advertisement met at the Palace Cafe in New Orleans for the USA TODAY Ad Meter summit.

Happy Valley United: Penn State's official collective is the fundraising and engagement platform connecting athletes to fans.

In a groundbreaking move, Israeli piping solutions brand Huliot India Pipes has become the first company in India to sign 12 ...

They sell themselves on unlocking the secrets to personal, spiritual and financial success. But some life coaches are using a ...

A new update out of Halo Studios is not a promising sign for Halo fans on Xbox Series S, Xbox Series X, or PC.

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

In the lead-up to its 20th anniversary, the Wild Center received an early present. Last week, the state announced that the ...