Korean Air has unveiled its new corporate identity, revealing a modernised version of its signature Taegeuk symbol, the ...

Korean Air has unveiled a fresh new brand image and livery designed by global marketing agency, Lippincott. It is the first ...

Hope is a powerful tool leveraged by brands and political entities alike. Companies like Apple, Tesla, and Patanjali use it ...

Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why ...

Once the pride of Ireland and a global UFC sensation, "The Notorious" Conor McGregor got a harsh reality check at a Limp Bizkit concert in Dublin’s 3Arena. Instead of cheers, the mention of McGregor’s ...

Investing in consumer products requires distinguishing between passing fads and sustainable market leaders. Read more here.

For Donahue and many young conservatives, Trump political merchandise has transformed from simple campaign gear into a ...

The Thunderbolts* trailers have yet to give audiences a clear look at Sentry suited up, but official merchandise for the ...

In a groundbreaking collaboration, PUMA teamed up with Ghanaian designer Jefferson Osei to unveil a visually striking ...

California first featured bear symbolism on its flag during the Bear Flag Revolt of 1846 — decades before Monarch was ever ...

The yacht is inspired by lilypads and has an asymmetric design with overlapping decks. Advanced monocoque construction ...

Leveraging sports events for marketing is a key strategy for brands to enhance their visibility. Examples include the Super ...