Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

As a continuation of the legacy under the Jordan brand, the Air Jordan 8 "Bugs Bunny" will return in the holiday season 2025.

Explore the most unforgettable Super Bowl commercials that have captivated audiences and defined pop culture over the years.

Relive the 10 best Super Bowl commercials that have captured hearts and laughs through the years. From Apple’s iconic 1984 ad to the unforgettable Budweiser frogs.

They are the six-man that helps us.” Tatum also revealed that he’s met the G.O.A.T. behind the famed shoe brand, Bulls legend Michael Jordan, and knows him “a little bit.” The Celtics ...

One of the many who publicly credit Bryant for inspiring them is actor Michael B. Jordan. The Hollywood star had the opportunity to experience a full-circle moment when he played the part of a young ...

Scottie Pippen and Michael Jordan may have been one of the best duos to grace the court as teammates but the former now believes their fractured friendship is beyond repair. Pippen and Jordan ...

The relationship between Chicago Bulls legends Scottie Pippen and Michael Jordan doesn't appear to be all peaches and cream. Pippen recently went on a podcast and said the two players didn't have ...

After pouring in 30 points during Friday’s 121-94 win over the Magic, the Celtics star matched Michael Jordan on a very exclusive list. Tatum now has 12,908 career points before turning 27 ...