A controversial, AI-generated Guitar Hero advertisement was actually market research for a title that isn't in active ...

A Marketplace investigation has pulled back the curtain on how some mobile games, which seem to attract children, use ...

KFC has transformed misleading ‘fake game advertisements’ cluttering social feeds into actual, playable mobile games as part ...

Tilting Point has launched a new $150 million user acquisition (UA) fund to help developers scale their games and apps.

AppLovin’s advertising wins have supercharged the company’s stock. In November, after AppLovin’s Q3 earnings report, the company’s stock shot up from $168 per share to $290, making it the fastest ...

KFC has long recognised its appeal to gamers and has leveraged that in its advertising. We've already seen it insert a beefed ...

Mobile gamers spent $82 billion on in app purchases, while in-game sessions surged by 12% YoY SAN FRANCISCO, March 11, 2025 ...

Sitting on the sofa over the Christmas break scrolling through social media, an advert popped up that made my bored thumb pause for a second. Picture this: a cartoon woman is sitting down, cutting ...

Pokemon Go has been a property of Niantic since the 2016 launch. Prior to that, Niantic was started by Google’s John Hanke as an in-house startup and had broken off as an independent company with ...

Titan Chasers is the latest take on the 4x survival strategy genre for Android. But is Godzilla enough to make the game fun?

ROCHESTER, N.Y. (AP) — This year's finalists for the World Video Game Hall of Fame include trailblazers in esports, electronic pets and portable gaming, as well as the arcade favorite brought to life ...

Game Assist will now respect your ad blocker, assuming you have one installed ... that the default page rendering has been switched from mobile to desktop, to ensure better compatibility.