When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

A huge part of my success was that being in New York gave me proximity [to power players],” said Saie’s Laney Crowell. “I could do five meetings in a day if I wanted to, ...

The value of Tesla’s brand dropped for a second straight year, according to research and consulting firm Brand Finance.

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Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...

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Nike’s shift to D2C and weak innovation hurt growth. Read why NKE stock’s low valuation doesn’t make it a favorable ...

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During the past five years, investing in cannabis stocks has led to dreadful returns for investors. One of the top cannabis ...

Kia Syros will be launched in the Indian market next month and will fill the gap between Sonet and Seltos in the brand's lineup.

Whether they know it yet or not, one lottery player in Canada is now a brand-new multimillionaire after a massive win.

Tata Avinya EVs to sit between Tata Motors cars and SUVs and JLR models. Tap for more details on the Tata Avinya EV launch ...