When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

A huge part of my success was that being in New York gave me proximity [to power players],” said Saie’s Laney Crowell. “I could do five meetings in a day if I wanted to, ...

Pro tip: Don’t try to reach everyone all the time; be intentional about the frequency, channels, and messaging of your ...

The value of Tesla’s brand dropped for a second straight year, according to research and consulting firm Brand Finance.

Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...

Here we focus on stock, the macro-economic global factors that could aid (or prevent) your progress, plus how to develop a ...

Nike’s shift to D2C and weak innovation hurt growth. Read why NKE stock’s low valuation doesn’t make it a favorable ...

During the past five years, investing in cannabis stocks has led to dreadful returns for investors. One of the top cannabis ...

Kia Syros will be launched in the Indian market next month and will fill the gap between Sonet and Seltos in the brand's lineup.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Next, we consider all the products reviewed on PCMag.com between December 15, 2023, and December 19, 2024. (All are rated ...

Marking out its past, its heritage, its retail growth, its fantastic jewelry, and of course the Sabyasachi bridal wear, the brand turns 25 with a celebration on Friday.