Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Jalen Hurts warmed up for Super Bowl LIX in a cleat version of the "Banned" Air Jordan 1 before switching to a team-colored theme Jordan 11 before kickoff ...

With that, here's what you need to know about Hurts' pregame Super Bowl cleats, a play on the Bred Air ... Nike's "Banned" campaign, a marketing push that dates back to the mid-1980s. Nike and ...

Deion Sanders has always been his own brand, and his choice of sneakers only reinforces that. While some may expect a sports icon of his caliber to be a Jordan guy, Sanders has long prioritized his ...

Cardinal Red sneakers (image via Nike) The latest version of the model returns to past Air Jordan styles and places red elements at its design core. Documentation reveals that the planned design ...

On Thursday, February 6, Nike hosted a meet-and-greet for sell-side analysts with Hill, appointed CEO last September, and CFO Matt Friend in New York City to shore up support for the stock and Nike’s ...

It's a red-letter February for Jordan wearers/collectors/obsessives. To properly kickstart the b-ball sub-label's 40th anniversary celebrations, Nike is re-releasing ...

Jordan was arrested and charged with cocaine possession, driving under intoxication and resisting arrest on Tuesday, Feb. 4 Kimberlee Speakman is a digital writer at PEOPLE. She has been working ...

Marcus Jordan was found stuck on train tracks in his SUV, police said. Marcus Jordan, the son of basketball legend Michael Jordan, was arrested on drug and resisting arrest charges in Florida ...