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In 1985, the iconic red and black Air Jordan 1 got banned from the NBA and a slick marketing move by Nike turned the challenge in an opportunity. Nike and Jordan Brand began celebrating the 40th ...

LEXINGTON — Kentucky basketball hasn't yet wrapped up its 2025 recruiting class. But it's never too soon to begin looking ahead at the next crop of prospects.

There will be so many cool updates for the players. New Initiator agent, Tejo, debuts with utility-focused abilities. This season brings in the new look of the Battlepass with a futuristic theme ...

Bryant's iconic signature sneaker line with Nike remained in limbo for much of the past four years following his tragic passing in January 2020. However, since relaunching the "Kobe Brand" in ...