With elite skills, massive NIL deals, and an army of TikTok stans, UConn’s Paige Bueckers embodies the excitement — and the ...

These days, Caitlin Clark is everywhere. As a basketball player, athlete and a woman, she’s a constant presence in sports media and pop culture. This year, she was at the centre of Nike’s Superbowl ad ...

Texas moved up to No. 1 in The Associated Press women's basketball poll for the first time in 21 years after Notre Dame lost ...

NEW YORK (AP) — Texas jumps to No. 1 in women’s AP Top 25, followed by UCLA and Notre Dame; N.C. State climbs into top 10. Copyright 2025 The Associated Press. All rights reserved. This material may ...

The star athlete joined a group of only 12 WNBA players in history to have a signature shoe when her Nike collection dropped ...

The sportswear brand is partnering with the powerhouse influencer – and it could give them access to a whole new demographic ...

Most super shoes follow the same pattern,” explains Jens Jakob Andersen, founder of RunRepeat.com, a website that road-tests ...

It featured some of the top female athletes in the ... in the commercial have played a role in. Nike is appearing to step up its commitment to women's sports, as apparent by the commercial.

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

Serena Williams rocked the Nike 24.7 line during her iconic Super Bowl performance, so you know we had to put it to the test.

Although Nike still ranks as the number one sportswear company in the U.S., it has faced many financial struggles over the last few quarters, risking losing its spot to emerging activewear brands that ...

Nike and SKIMS are set to disrupt the global fitness and activewear industry by launching NikeSKIMS, a brand dedicated to ...