The NBA All-Star Weekend, a showstopper for basketball fans, is also the most anticipated and important event in the sneaker world.

Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar ‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad in 27 ...

Gilbert Arenas believes that Nike should capitalize on Bronny James' popularity and offer him a signature shoe deal ...

Sue Bird and Megan Rapinoe discussed the details and reach of A'ja Wilson's new shoe, A'One, during an episode of A Touch ...

From the brand to the color, basketball shoes are a great way to show personality. Here's what shoes some Topeka-area high ...

Nine active players lead an organization in scoring but only two still play for that team. Devin Booker is about to become ...

"It’s an honor and privilege for me to wear Alexa’s shoes," says Painter. Alexa Wood, 13, was diagnosed with leukemia hours ...

Nike has put black bars over Air Jordan 1 sneakers on its website to celebrate its iconic commercial from 40 years ago.

Nike is the king of basketball sneakers, thanks in large part to the partnership that the brand developed with Michael Jordan. But Jordan isn’t to only basketball star who has scored a deal with Nike.

Six patient-designers will see their shoes release alongside the new adidas Harden Vol. 9, the return of the Nike SB Dunk Low Pro B and more.

The Caitlin Clark signature shoe is coming ... million deal with Nike after she was drafted in April 2024. At the time, it was the largest sponsorship contract for a women's basketball player.