OpenAI reveals a sleek rebrand featuring a refined logo, custom typeface, and cohesive design, blending human creativity with AI innovation.

Despite recent surprise competition from the likes of DeepSeek, OpenAI remains the biggest name in AI right now. The company behind ChatGPT has experienced exponential growth in recent years, and as a result wasn't particularly anchored by a strong visual identity. That's all changed today with the company unveiling its first ever rebrand.

There's also a brand-new typeface. OpenAI's new typeface, OpenAI Sans, is now available in five main core weights: Light, Regular, Medium, Semi-Bold, and Bold. Each is paired with its own italic style.