A fresh audience measurement, data and analytics agreement has been reached between the dominant TV ratings supplier in the U ...
The analysts say a bundle is a better model for traditional TV giants like WBD, Disney, and Paramount. Netflix is another ...
Paramount and Nielsen have buried the hatchet. After failing to come to an agreement last fall, Paramount — operator of ...
Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...
The multi-year deal, effective immediately, includes measurement for Paramount's national and local broadcast, cable networks ...
Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...
Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services ...