ESScent Of The Week: Is PHLUR’s Golden Rule 2025’s Most Coveted Fragrance?
PHLUR’s journey in clean fragrances started in 2015 with a simple mission: bring transparency and sustainability to perfumery ...
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Phlur Golden Rule Will Be the First Viral Perfume of 2025
However, it was when I met with Phlur’s Creative Director Chriselle Lim nearly a month ago to preview the fragrance brand’s newest launch, Golden Rule, that I saw their allure. Phlur Golden ...
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I've found a sweet perfume for Valentine's Day that has already earned me heaps of compliments
Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly irresistible fragrances. The latest addition to its collection is Golden Rule (£ ...