Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

The ROI is obvious: Personalization drives revenue by increasing sales, but it also reduces costs. A well-optimized catalog ...

Create stunning ads quickly with AdCreative AI. Learn how AI simplifies ad design, copywriting, and optimization for all ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

Bluetooth 5.0 was officially announced almost nine years ago. The wireless technology has undergone several updates up to the ...

Photoshop for iPhone is an excellent creative tool that brings the power of desktop Photoshop into your pocket. Whether ...

When an unknown presence returns to planet Earth everything changes in the world as we know it. What impact will their return ...

Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.

David Enrich’s new book, ‘Murder the Truth,’ and two classics reveal how efforts to undo Times v. Sullivan endanger ...

US News: 25 years after the legendary "Joe Canadian" beer commercial first captivated audiences, a bold new version has ...

This Women’s Day, brands celebrate women’s strength and empowerment through impactful campaigns that inspire change and promote inclusivity. Let us take a look.

In this monthly column with NGEN, the MFA’s training program for media professionals with less than five years of experience, ...